Social and political propaganda, as I have said, is effective as a rule, only upon those whom circumstances have partly or completely convinced of its truth. In other words, it is influential only when it is a rationalization of the desires, sentiments, prejudices or interests of those to whom it is addressed.
A theology or a political theory may be defined as an intellectual device for enabling people to do in cold blood things, which, without the theology or the theory, they could only do in the heat of passion. Circumstances, whether external or internal and purely psychological, produce in certain persons a state of discontent, for example, a desire for change, a passionate aspiration for something new. These emotional states may find occasional outlet in violent but undirected activity.
But now comes the writer with a theology or a political theory, in terms of which these vague feelings can be rationalized. The energy developed by the prevailing passions of the masses is given a direction and at the same time strengthened and made continuous. Sporadic outbursts are converted by the rationalization into purposive and unremitting activity.
The mechanism of successful propaganda may be roughly summed up as follows. Men accept the propagandist’s theology or political theory, because it apparently justifies and explains the sentiments, and desires, evoked in them by the circumstances. The theory may, of course, be completely absurd from a scientific point of view, but this is of no importance so long as men believe it to be true. Having accepted the theory, men will work in obedience to its precepts even in times of emotional tranquillity. Moreover, the theory will often cause them to perform in cold blood acts, which they would hardly have performed even in a state of emotional excitement."
Aldous Huxley (1936)
The Theory of, "The Motivation for Mass Ideology and Religion".
Saving Planet Earth
"To have a society of labourers, it is of course not necessary that every member actually be a labourer or worker, not even emancipation of the working class and its enormous potential power, which majority rule accords to is decisive here, but only that all members consider whatever they do primarily as a way to sustain their own lives and those of their families". Hannah Arendt ‘The Human Condition’.
Some people, and the countries they live in have too much, do too much, and thereby, pollute the environment too much. Their people are mostly stressed out and very unhappy with what they have got. They go beyond what they do, or even, from what they have done – as, "primarily a way to sustain their own lives and those of their families" (within a reasonable standard of living). They, and their businesses are inherently selfish, mostly shallow and greedy in nature, in having no regard for other people or of the future of our planet. They must be controlled and severely admonished if we are all to survive. Most governments promote them and take the glory for short term gain. Most governments are only in power for the short term, and humans seem to have a convenient short term memory. If you look closely at the difference between humankind’s backward social development and humankind’s advanced technological development.
Celebrating lack of achievement
|By Tom Colls |