Shortcut to: http://www.psych.ubc.ca/~ara/Manuscripts/AtranNorenzayanBBS.pdf#search=%22AtranNorenzayanBBS.pdf%22
Much More Research Is Required For Our Young People. Who Are Self-Harming. Irrational Beliefs! 1-IN-10, BBC NEWS.
From my research – look in the Dictionary. Memes or meme = mimesis, mimic, mimicry. Greek = mimesis from mimeisthai to imitate. I am sure, Richard Dawkins would think that this is, "Quite enough of an explanation"!